A survey held in the United States in 2022 showed that 23 percent of responding adults believed CNN
to be very credible, whereas 20 percent said that they did not consider CNN credible at all. Opinions on news
media tend to vary according to readers’ political stance, age, educational background, and myriad other factors,
and in an age where fake news is a growing problem, consumers are demonstrating a higher degree of awareness
of how and where they access their news.
Navigating news media in the United States
In 2021, ABC was considered the
most credible major news organization in the United States, followed
closely by CBS and NBC. By comparison, just 31 percent of surveyed U.S. adults thought of Huffington Post
as a credible news source, and National Public Radio and MSNBC did not fare much better. Credibility is important – there
are serious concerns about the accuracy of news stories and a study revealed that most Americans believed
that
fake news causes a great deal of confusion about basic facts. Accurate reporting as a result of proper research and
fact-checking is more in demand than ever, as consumers grow increasingly concerned about the
trustworthiness of traditional and modern news sources.
What does this mean for news networks
As one of the
leading cable news networks in the U.S., CNN is a powerful news source and its content is
consumed by hundreds of thousands of people per day, meaning that the news channel has a certain degree
of responsibility. Failure to deliver clear, accurate, unbiased content to consumers can detrimentally affect ratings,
and in an environment as competitive as the news media market, the pressure is on to cater to new and existing viewers alike
and deliver reliable, non-partisan content.
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